Gloucester Tree reopens in WA after major upgrade lifts tourism hopes
The iconic Gloucester Tree in Pemberton has reopened after a $3 million upgrade, with a new 37-metre lookout, safer climbing access and strong support from local tourism leaders.
PEOPLE & COMMUNITY
The iconic Gloucester Tree has reopened in Pemberton after major upgrade works, restoring one of Western Australia’s best-known nature tourism experiences for climbers and visitors. The landmark now features a new lookout platform at 37 metres, designed to wrap around the karri trunk while helping protect the tree for the long term.
The reopening comes after a $3 million Cook Labor Government investment across the Gloucester and Bicentennial trees, part of an effort to strengthen visitor safety and support the South West economy. The upgraded platform was developed by the Department of Biodiversity, Conservation and Attractions and fabricated and installed by Precision Contracting Pty Ltd.
Environment Minister Matthew Swinbourn said the project was about protecting a major WA attraction for future generations. “The Gloucester Tree is one of Western Australia’s most iconic visitor experiences, and this investment ensures people can continue climbing into the karri canopy for generations to come,” he said. Tourism Minister Reece Whitby said the reopening would help draw more visitors to the South West and support local businesses.
Locals and tourism operators have welcomed the return of the climb, saying the tree is a major drawcard for Pemberton and the wider region. Graeme Dearle, president of the Pemberton Visitor Centre, said the reopening was “really exciting for tourism in general”. Aerial Adventure Pemberton director Cecile Leclere said the attraction would help bring visitors back into the area.
First-time climbers have also praised the experience. Victorian student Aria Laurent said the climb was unlike anything she expected to find on a WA trip, while Irish backpacker Dave Cunningham called it a “proper adventure”. Their comments reflect the tree’s continued appeal as a hands-on, memorable attraction for school holiday travellers and road trippers.
Works will now shift to the Bicentennial Tree, which will temporarily close for its own upgrades, including a new canopy lookout. For the South West, the Gloucester Tree’s return is more than a reopening — it is a fresh boost for regional tourism, local jobs and the visitor economy.
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